Compare and Contrast Brick-and-Mortar Versus Virtual...

The Information Age has ushered in a whole new competitive virtual marketplace for traditional brick-and-mortar organizations to compete with in the tough competitive global markets of the 21st century economy. The ability of virtual organizations to easily advertise and market their products through the internet and social medias have created a potentially limitless clientele through the utilization of a mass mediated approach that has historically been unavailable to traditional brick-and-mortar organizations. Rapidly changing markets have created volatile rivalries for competitive market-shares inspiring organizations to scramble to create rapid organizational changes in order to remain competitive meeting stakeholder preferences,†¦show more content†¦These organizational bonding experiences often involve face-to-face interchanges experienced through common work experiences which create opportunities for individuals to develop deep meaningful relationships based not only on verbal communication but non-verbal interactions such as body language. Face-to-face communication also gives organizational members the ability to receive immediate feedback and clarification, which is often unavailable in virtual organizations. In contrast, virtual organizations often consist of isolated individuals that perform business functions from distant locations rarely having to opportunity to collaborate with one another through face to face exchanges, leaving organizational members to conduct business through e-mail, webinars and other social networking communication software in order to collaborate with organizational members. The lack of face-to-face communication tends to create opportunities for miscommunication due to lack of non-verbal communication cues being available to organizational members who often rely on interpreting facial and non-verbal forms of communication that assist in interpreting contextual clues that aid in interpreting the intent of the interaction. Virtual networking allows for organizations to communicate 24 hours a day internationally reducing organizational travel costs, allowing members from varied regionalShow MoreRelatedDigital vs Print21238 Words   |  85 PagesBlekinge Instit ute of Technology   An Economic Perspective: The Future of Digital versus Print Media with a focus on the cultural products of books and music This thesis identifies two of the major media industries: Books and music and investigates the future of digital media and its implications on the printed media. 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