Important Considerations of Calorie Dissertation

Important Considerations of Calorie - Dissertation Example Most of the previous research that has been done in this field relates perceptions and attitudes of consumers towards fast food. The global trend clearly indicates that consumption of fast food have increased significantly in the past two decades with the infiltration of fast food giants into the major cities of the world. Studies conducted in United States have shown that the percentage of calorie intake from fast food have increased from 3% to 20% in the past twenty years (Henderson and Kelly, 2005). It has been documented in the existing literature that individuals who consume fast food have been observed to consume more calories compared to the nutritional content which contribute to factors like obesity and other health related problems (Binkley, 2006). Research conducted in United States regard of fast food consumption has revealed that consumption of fast food is very high for young adults. Individuals belonging to the age group of 19-25 years have been observed to consume higher proportion of fast food than individuals belonging to the age group of 12-18 and 30-39. College students prefer to consume fast food primarily because they are low in cost and conveniently available (Bowen and Vinyard, 2004). Most of the studies that have been conducted regarding the consumption of fast food among college students have shown that convenience is the most important reason that makes college students intake fast food. The increasing globalization of the world economy has altered the preference of Asian consumers.