Purchasing And Supply Chain Management Case Study

Purchasing And Supply Chain Management - Case Study Example The first level is the need/problem recognition or identification level. This is the primary stage where an individual buyer recognizes the need or problem. After an individual realizes a need or problem then only he/she starts searching for the solution/product. The second stage is to determine alternatives or to gather information about the product or solution. Thus, after completion of searching the alternatives, next comes the assessment stage. In this step, the various alternatives are assessed carefully in order to reduce risk and maximize profitability. Subsequently, the decision making part takes place which means whether to purchase a particular product or not. This can occur only when the individual is evidently convinced about the benefits of the product. Finally, appears the post-purchase evaluation stage. This is the last stage which deals with the satisfaction level of the customer after purchasing the product. Moreover, the process of purchasing also includes certain o ther facts into consideration. The requirement of the total cost is one of the essential components which need to be accessed before purchasing. Furthermore, the selection of a supplier is also evident, prior to buying as well as to search for other alternatives in order to acquire the product at a reduced cost (Weele, 2009). Conclusively, it can be stated that the decision of purchasing a product needs a cautious review of various aspects associated with it. According to the case study, it can be stated that Dr. Spiller is surely escaping normal purchasing procedures. As he is the head of the radiology department, so he tries to circumvent the general procedure of asking the purchasing manager before finalizing the deal for purchase.